Case Study: How Affordable SEO Services Helped a Handicraft Company Increase Online Visibility and Sales in 2023

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Affordable SEO Services in India – 2023


Home Decor is a handicraft company that specializes in handmade accessories and home decor items. Despite the high quality of its products, Home Decor struggled to reach its target audience online due to low website traffic and poor visibility in search engine results pages (SERPs).

The Problem

As a small business, Home Decor faced stiff competition from larger brands with a more established online presence. Their website was not optimized for search engines and lacked high-quality content, which made it difficult for potential customers to find them online. They needed a solution that would improve their online visibility and attract more organic traffic to their website.

The Solution

We implemented a comprehensive SEO strategy to improve their online presence. We began by conducting extensive keyword research to identify the most relevant and high-traffic search terms for their products. We optimized their website’s on-page elements, including meta tags, headers, and content, to include these keywords. Drive more leads and sales to your business with our proven search engine marketing solutions in India

To further boost their online visibility, we created high-quality blog content that showcased their products and provided value to their target audience. They also focused on building backlinks to their website from other authoritative sites in handicraft and home decor niches.

The Results

Home Decor saw a significant increase in website traffic and search engine rankings. Within six months of implementing their SEO strategy, their website traffic had doubled, and they began ranking on the first page of SERPs for several key search terms related to their products.

More importantly, Home Decor’s online sales increased by 25% during the same period, which was a huge boost for their business. They were able to reach new customers who were actively searching for their products online, and the high-quality content on their website helped to establish them as an authority in their niche.


By implementing a comprehensive SEO strategy, Home Decor was able to overcome the challenges it faced in terms of online visibility and reach its target audience more effectively. Their success demonstrates the importance of SEO for small businesses and Affordable SEO services looking to compete in crowded online marketplaces. With the right approach and a focus on providing value to their customers, even small businesses can achieve significant results through SEO. Looking for an exceptional Best SEO company in India? Look no further than Microlent Systems! Our team of experts is ready to help take your business to the next level. Contact us today for Best SEO company near me in India